DEMYSTIFYING REAL-TIME BIDDING: A GUIDE FOR ADVERTISERS

Real-time bidding (RTB)|auctioning) is a programmatic advertising technique that empowers advertisers to purchasing display ad placements. In this dynamic process, multiple advertisers rapidly place bids for ad inventory as users browse websites or apps. The highest bidder secures the impression, ensuring that their message is displayed to a releva

Push notifications have emerged as a powerful tool for increasing user engagement in the digital landscape. By sending timely and targeted messages directly to users' devices, apps can hold their attention and prompt desired actions. When, crafting effective push notifications requires a nuanced approach. Analyzing user behavior and preferences is